Pictures are worth a thousand words, so imagine the worth of videos. In this digital world, where people have ample options to spread their message and express themselves, visual mediums such as videos still remain one of the most efficient ways to do so.
And when we mention video-sharing platforms, YouTube is the first website that comes to mind. And that is justified because it is the most popular website after Google. But is there another video-sharing platform that is making steady growth – Vimeo?
If you aren’t aware of Vimeo, then allow us to give you a brief about this platform.
Vimeo was launched in November 2004. It is an optimized online video streaming site that allows users to upload and promote their videos. It has around 175 million registered users worldwide and connects more than 60 million video creators from over 150 countries.
In recent times, Vimeo has made quite a name for itself as it promises better video quality and provides privacy control to users to decide who can watch their videos. As a result, many people often consider it as a better video-sharing platform.
So, as you have a little brief about Vimeo, now it’s time to discuss some amazing benefits it can provide if we showcase videos using the Vimeo widget. Many social media aggregators are readily available in the market that provides a dedicated Vimeo widget that you embed on your website. The widget helps you in displaying the content from the platform to your website. In addition, you can decide the source of the content.
Here are some of the benefits that will convince you to use the Vimeo widget on your website.
Advantages Of Using Vimeo Widget On Website
In this age of the internet, websites are the representatives of businesses and often help brands to create a good impression on the visitors. And we all know a good impression often helps in attaining sales. Hence it is very important to have a website that attracts more customers. Therefore we recommend you embed a Vimeo widget on the website, as it helps in the following ways.
- Adds vibrancy to your website
People usually like to visit a vibrant and lively website as it pleases their eyes and at the same time enhances their browsing experience. Therefore you must have an attractive website that helps you to gather more audience on your website. And what could be a better option than videos to enhance the visuals of your website.
Video contents usually bring colors, liveliness, and a great vibe with it, and by embedding videos on your website, you carry the same vibe. Which eventually helps you in making your website alluring.
- Provides a better way to present details about your product/brand
Businesses often complain that videos make their websites slow and that eventually hampers the reputation of their brand. So here is a hack, upload video on Vimeo providing needed information about your brand/product and then embed those videos on your website.
You can use social media aggregators to provide a dedicated Vimeo widget. Here, you can choose your account handle as the source for videos—moreover, widgets from these tools stream the videos without affecting the speed of your website. So with the help of this, you make your website engaging and educate the visitor about your products or brand.
- Increases user engagement
People often find video content engaging as it keeps them entertained and eventually keeps them hooked with the content for hours. Hence, by embedding the videos you can increase user engagement on your website. And as there will be videos on your website, people will get great knowledge about your products and brand, which can instill an interest in their minds. So you may find authentic sources to purchase Vimeo views & likes to get your target audience.
- Assists in increase the search engine ranking
As mentioned above, the strategy helps in increasing the visual appeal of your website, which eventually helps in increasing the website traffic. Moreover, the video content keeps the people engaged hence decreases the bounce rate. All these factors play a major role in increasing the search engine ranking.
How does a better search engine help your business? – So whenever someone will search anything related to your business, due to a better search engine, the search engine will suggest your website. And this eventually leads to enhanced brand recognition and reputation.
- Strengthens your Vimeo content views
As you establish a link between your Vimeo account and website, it helps in both ways. On the one hand, it increases the visuals of your website and engages visitors, while on the other hand, people who aren’t aware of your Vimeo presence will get to know about it and have the option to follow your channel. As a result, it will eventually increase your followers’ list and strengthen your social media presence.
Conclusion
Undoubtedly visual-based content provides great help to the marketing strategy. Similarly, embedding videos on the platform provides a great boost to this strategy. While talking about video content, Vimeo is emerging as an excellent platform that provides good quality for the videos and helps businesses to express themselves to a large audience. So ahead, embed the Vimeo widget on the website and enjoy the amazing benefits that it offers.
