Technology plays a significant role in our daily lives. Additionally, it has become integrated into hotel management’s day-to-day operations. As hotels reopen and strive for full occupancy (while adhering to local, state, and nationwide reopening instructions given COVID-19), technology has become more critical than ever, and it will be essential to recovery. Hoteliers can leverage this technology to enhance their guests’ value-added services and comfort. Such a thing was not previously possible, but technological advancements have resulted in a paradigm shift in the hotel management industry. Consider a few of the reasons why technology can be beneficial in the hotel management industry.
- People Want Convenience
Guests expect a quick and painless check-in experience. Most airports allow passengers can check-in online or at self-service kiosks where they can check-in and print their baggage tags without requiring assistance from airport staff. In the hotel industry, guests want the same smooth, technology-driven, contactless experience, especially as contactless hospitality is becoming more prevalent. Whether checking in at an automated kiosk using a QR code or ordering room service via tablet, there is no need to queue or leave your room to order food.
- Enhance Communications
Technology is critical for communication, especially in the tourism and hospitality industry, where several businesses are significant and geographically dispersed. Numerous hotels utilize sophisticated communication platforms to keep various departments and staff connected and more efficiently respond to guest requests.
- Utilization Of Live Chats:
There are numerous advantages to integrating live chat with prospective customers on the hotel’s website. It is proving to be the most effective method of communicating with customers and learning about their needs. While some argue that live chat is an expensive piece of technology, it can undoubtedly help increase sales and provide a suitable place for customer interaction.
Nowadays, consumers prefer websites that can quickly respond to any questions during the booking process. One should keep in mind that “someone’s loss can become someone’s gain.” If one company cannot respond to customer inquiries or simplify the booking process, another will undoubtedly seize the opportunity.
- Allow Guests to Request Information and Make Requests On Their Terms
Individuals crave convenience, and hotel guests are no exception. People want everything to be straightforward and within arm’s reach. Additionally, mobile hotel management software and applications can be used to provide convenience to customers. Numerous hotels have developed a Guest App in which guests can access helpful info such as neighboring entertainment venues, eateries, bars, and medical facilities. Additionally, Guest Messaging enables guests to communicate with the hotel via SMS messages.
Conclusion:
Technology has created a plethora of opportunities for hotels to leverage to cement their brand in the minds of consumers and pave the way for positive industry growth. Hotel management companies and developers must embrace novel and exciting technological concepts to remain relevant and operate efficiently post-COVID-19. While technology is supplanting the need for human interaction, it cannot completely replace it. However, sustainable business growth requires a balance of technology and human touch.
