Do you sell your products on Amazon? If you are, then chances are that other brands are also taking advantage of your brand products. Building a brand and gaining a reputation takes a lot of effort. A lot of thinking, strategizing, and proper execution of those strategies leads to a successful and well-known brand. After putting in all that effort imagine other sellers reselling your product without your consent or selling counterfeits with your brand label on it. To avoid such instances most of the brands opt for online brand protection.
Overcoming the issue of online brand infringements on Amazon:
With the help of social media, many trademark infringers using foreign languages, take advantage of other brand names by selling fake, counterfeited, and unauthorized products.
These infringers can also resell your real products as gray market products (also known as parallel import). Aside from infringers, many sanctioned sellers also sell products outside of the territory or are in breach of the brand’s MAP agreements or other pricing policies. All of these violations lead to a loss in revenues and a damaged reputation.
When it comes to Amazon, it alone operates diverse Amazon trade markets for different areas, such as Amazon.cn, Amazon.com.mx, and Amazon.fr, and so on. This makes matters more serious because violations in e-commerce affect several legal systems and national law.
To cope up with the legalities, it is imperative to register your trademark along with applying for the rights of your intellectual property (IP). This helps you to fight against counterfeiters, copyright Infringers, business contract abusers, and other sorts of IP violators.
Other than trademark registration, if you are an Amazon seller, you should also register for Amazon Brand Registry. Amazon brand registry provides the brand a better control over their product presentation and overall reputation. For example, showing the product description of your choice, the picture of the product that you deem fit while also keeping you aware of where your product can be sold and where it can’t be. This helps in creating a professional look for your brand and better standing in the market.
How can you register to Amazon Brand Registry?
The subsequent data is required to register:
- A brand name that corresponds to an active trademark
- Your state listed trademark number
- A list of stock categories
- A record of countries where the company’s goods are produced and sold.
On Amazon, you should also use MAP (Minimum Advertised Prices) pricing. This will ensure an organized price range for your products. Through MAP you can protect the value of your products with the help of various online brand protection companies. Along with MAP, using Fulfillment by Amazon (FBA) is a great way to generate revenue. FBA is Amazon’s inventory storehouse and shipping assistance. This will also help in your product protection. Because if you use FBA, then Amazon will show your product records in the buy box which will eliminate the counterfeiters and infringers. As for your product, make your packaging so intricate and hard to copy that no one can ever use your brand name and sell fake products to harm your revenues and reputation.
