Explainer/training video is a video created to introduce consumers to a new product and explain its concept. It’s one of the latest web animation trends.
The order of an explainer or a training video is intended to solve the following tasks of the company:
- attract traffic;
- increase sales;
- reduce costs;
- increase conversion;
- optimize the work of business processes and personnel;
- optimize the training process for employees and partners.
There are four main advantages of explainers and tutorials over other formats:
- Explainer contains the maximum amount of important information and shows it to your client in the minimum amount of time.
- The presence in the video of an explanation of the principle of operation or a new way to solve the problem.
- Such a video is not perceived as “live” advertising. There is no explicit imposition of a product or service, but there is a listing of the benefits that the client receives when purchasing.
- Explainer and training video are ideal for a new product and service, a young company and a startup, IT development, technology and innovation.
It is necessary to create an explainer so that after viewing each person clearly understands why and for what there is a business, the benefits and benefits of a product or service that a particular company provides. The Explainer Video is not a promotional video, but the benefits of creating it are enormous.
First, the site visitor does not have to waste time reading an array of information, looking for the essence of the project. Watching a 2-3 minute video clip is more fun.
Secondly, it is much easier to transmit information through the video format, but it works more efficiently. After viewing a high-quality expander, a potential client does not have additional questions or doubts.
Thirdly, the absence of a direct advertising message does not negate the fact that the expander will increase the conversion. Placing such a video on the site will help to increase the duration of the user’s stay on the page, the depth of viewing, the number of links to the site on other resources, because users are much more likely to share a video than any other format for presenting information of 2d animation videos.
Your business definitely needs an Explainer if:
- The company, product, or service is new and needs to be effectively communicated to potential customers.
- Want to streamline your workflows. After viewing the explainer, it is much faster and easier to bring the customer to the purchase. The bounce rate is also dropping.
- We need to increase brand awareness. The distribution of the video on the Internet will strengthen the position of the company and attract new users.
- Explainers and training videos appeared in video production quite recently – about 10-15 years ago. But this advertising video format has already managed to prove its effectiveness and efficiency more than once.
- These videos are used to explain in simple terms to potential consumers how your product works and why it deserves their attention. Presenting information about how and what to do is easy and often even entertaining.
Experience shows that the explainer and the training video have obvious benefits for the business: increased traffic, increased repeat sales, increased popularity. There is increased conversion, reduced time for communicating with the client and explaining information to him, optimization of the manager’s work, and much more. That is why the format has earned its popularity.
Explainer and training video production begins with the preparation of the text by a professional copywriter. They will be able to convey important information to the viewer in simple words. Then the video is dubbed by a professional announcer and background music is selected. After working on the layout of the video, it is the turn of the animation.
To create an explainer and a training video, our studio uses video design. Such computer graphics and animation as motion design (or motion graphic), 2D and 3D animation, infographics, video screen or screencast (screencast). Also, there is graphic design and art illustrations. Finally, there is a mixing of voice and sound. Here is adding sound special effects and adding the final touches.
