When an idea strikes your mind, all you want to do is start working on it, launch it and reap the long lasting rewards. However, things aren’t that easy as you might think. There are risks involved, challenges to overcome and competitors to look forward who are preying on the new entrants.
Mobile apps possess great potential for innovative business ideas. However, the challenge is to come up with the right approach. Whether you are developing your own mobile app or hiring the best app development company, the ideal way is to come up with scalable and highly interactive mobile app that out beat competitors and gain traction.
Modern tools and technologies have eased the way for developers and programmers to build state of the art mobile apps. However, a bit of mistake can lead to massive failure and prove to be a major loss for your time and money.
If you are looking forward to developing your own mobile app and lead the market, make sure to go through the list of mistakes that must be avoided at any cost. Without further ado, let’s have a brief overview of these mistakes and vulnerabilities that must be taken into consideration while developing a mobile app.
1. Developing on Multiple Platforms Simultaneously
There are millions of apps available on app stores for Android and iOS. The competition is high and to be successful, you have to develop mobile apps for both Android and iOS users. However, it is not ideal to develop an app for both platforms simultaneously. It would lead to a surge in your development and engineering cost. Moreover, if you are about to launch Minimum Viable Product, it is better to handle one at a time and launch.
If you are developing on multiple platforms simultaneously, you might need to make the changes on both platforms, which might lead to more time and increase app development cost. The ideal way is to finalize an app on one platform and go for the next one afterward.
2. Overburdening the App with Features
After you have jotted down the main idea of your app, it is time to think of core features that must be included in your MVP development. The first version of your app is to analyze the traction and engagement that your app gets in the market. Moreover, talking about UX, it should be minimalistic.
In addition, if you have gained a good amount of traction on the web, don’t be hasty in making the presence through a mobile app. It should be well noted that your app should include a minimum set of core features that align with the target audience’s need and avoid launching an erroneous app.
3. Analytics is not on Your List
Think of your website without Google Analytics, how you would analyze the performance. The same goes for an app where you can’t track the performance without using right analytics tool. Analytics service like Flurry is ideal for taking data-driven decisions and analyze the performance of your app available on the market.
Make sure to track the things from the start. Analyzing metrics like daily active users, average time spent, app crashes and retention rate will help you gain insights on app performance.
4. Ignoring User Experience
Have you ever experienced an app with scrolling problems, poor design, and pictures that never loads? You might never use the app again and the same goes for your users as well. The mobile app experience should be interactive and intuitive. Make sure to create an app that catches the user attention instantly without any glitches or flaws.
For instance, many of the e-commerce apps have the problem of checkout where users are not redirected to the payment gateway. Avoid all of these glitches and make the user experience as seamless as possible.
5. Marketing comes Second
The biggest mistake that developers or startups often commit is waiting for the launch of the app before promoting it. Don’t commit the same mistake and take the necessary steps to promote your app from the very beginning. For instance, you can create pages on social networks, contact influencers, engage in email marketing, write blogs and make videos.
The purpose of promoting and marketing your mobile app early on will help you gain early traction. Innovative and unique marketing campaigns will help you create anticipation and desire to get the hands on it. In short, give your app the right boost early on so that you don’t have to wait longer for people to come and know about it after the launch.
6. Ignoring Backup Plan
Bugs and errors are part of app development process and even the experienced developers can commit mistakes. The catch here is to fix them as early as possible. Make sure to be ready with the unforeseen bugs and errors that might take place on your behalf or some problems in the system. Testing and verifying the app should be on the top of the list. You can also request a user to test and notify any errors and bugs they might be facing issues with.
7. Not Thinking of Scalable Solution
Developing an app is not a onetime process. It requires review and analysis over the course of time. One aspect that is often ignored by developers is that they don’t think of scalability of the mobile app. In the future, people might switch to another app because it addresses the pain point according to the present scenario at that time. Make sure to come up with a solution that is scalable and can meet the requirements in the years to come.
Developing a mobile app requires a lot of time and effort. As a startup, you can’t afford to bear financial losses. It is therefore important to consider the above mistakes and avoid at any cost.
