Daily use of smartphones and tablets is increasing on a monumental footing. More and more users are making the mobile market more dynamic than in earlier days. In order for app development firms to match the expectations of users, mobile app owners need to adopt advanced tools and technologies.
Intelligent use of the latest mobile technologies helps businesses in delivering top-class and exceptional user experience to the customers and improving the bottom line.
But every business is not able to taste that remarkable success via mobile apps, and that is a phenomenon experts from a Toronto based App Development Canada firm agree with. They also agree upon instances that can bring hard luck for the app.
Fortunately, there are ways they can overcome all of this. Time for you all to read about the different ways to overcome these drawbacks and avert failures in mobile app development.
A vast majority of mobile apps are downloaded once and never used again
The best thing to do when it comes to mobile app development is analyzing user behavior in order to boost downloads. It is really a sad thing to see if the mobile app is neither helping the companies in getting the expected business growth after investments in time, efforts, and money as well as nor helping the end-user when they need the app the most.
To increase the app download ratio, businesses need to measure the users’ behavior, quantify it, and gather feedback from them once they have launched the app. This leads app owners to amplify the app, engage more customers, and raise downloads. On an additional basis, consistent app updates are instrumental in getting decent ratings from users.
Users start losing interest because of a shoddy and complex navigation
There is a general belief that mobile apps resemble web apps in various ways. Users need to login, navigate through various pages, search out the required page, access the data and perform the tasks. However, mobile app development is the opposite of developing web apps due to numerous differences.
Also, mobile apps contain specific features and functions facilitating users to perform their tasks quickly without much navigation.
To raise the effectiveness of mobile apps, app owners must use simple structures and flowcharts to display their wide range of offerings of products and services. They have to display only specific information on a limited number of pages.
Hence, app development firms must ensure that the structure of their mobile app at all costs else complex navigation will kill their app.
Poor user experience because of low-security standards
The most critical part of Android and iOS app development processes are creating up API that faces the public. This allows customers in accessing all functionalities and data of the mobile app. Hence it is a security concern of monumental nature when an app is being developed.
Development and integration of API usually take a long time. To create a robust Application Programming Interface (API), developers must deal with exposing business logic and access permission. One mistake in this process raises the complications of the project making it very risky for both app development businesses and their clientele alike.
Hence for security reasons, top app developers must always try to make API without using business logic. Improving security standards and providing the latest in this regard is a must and should never be ignored or overlooked.
Bad marketing strategies implemented for marketing mobile apps
Mobile app development requires a lot of work. Having mobile apps at different app stores is not enough as it is not enough to gain a return on investment. That’s right, the app needs users to use it after downloading it and vice versa.
Businesses need to raise exposure and awareness of their apps across the target markets and industries. Getting the app marketed is difficult, it takes a lot of work, time, money, and monitoring (It is a significant investment).
One of the most popular tactics and methods to carry out the marketing of mobile apps is CPI and CPC ads. If the budget allows doing so, businesses can even go for television commercials on popular TV channels as well as launching some print ads in magazines and news.
