Backlinks, also referred to as inbound/incoming links, are the paths which start at external resources and lead visitors to your website. Here’s an interesting fact: according to the recent research by Ahrefs, 90.63% of them come not from Google search results. Who would have thought that the world’s most powerful search engine is not the primary source of relevant organic traffic!
Backlinks boost not only traffic, but also rankings and, eventually, user confidence: they serve as indicators for Google and other search engines that your website is reliable. Web crawlers repeatedly search the content of websites for any additions, and whenever they discover an inbound link leading to your website, it is a guarantee of a sort that your content is to a certain extent relevant and should now be treated with high priority.
With that taken into account, it is already easy to see why it is so important to learn the best way to get relevant backlinks for SEO optimization. The good news is that it is possible to get backlinks to your website for free in many cases. Let’s look at several reliable and easy ways to implement backlink building strategies in 2021 to learn how to get more backlinks.
Where to Get Backlinks
To find no matter what, SEO managers first of all need to understand where to look for it, right? Extensive outreach is crucial for any backlink building process: you have to search and then introduce yourself to other website owners to get their interest. An interesting observation: although your content has to be relevant to a certain extent, it is not necessary to have all of the website’s content be like that – it would be enough to have a backlink leading to a certain product or an article.
One of the first things any outreach starts with is studying your competitors’ backlinks. Plural here is used for a reason because it is always more exciting to look for the pattern. What is that thing in common that makes two or more competitors share backlinks? Do you have it or not (if yes, there are good chances for you to claim it as well)?
How to Get Backlinks For Free
A good point to start implementing your backlink strategy in 2021 is trying something familiar, which has been tested for SEO optimization purposes for years.
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Guest Posting
Probably the most obvious approach to backlink building is through unique content in the form of articles and posts on social media platforms where they have good chances of getting desired attention from your target audience.
Surely, information websites with high traffic are the most desired space for posting, but it is not easy to get there in the first place. On the other hand, social media is free and serves a good purpose of attracting new customers through the subscriber base’s steady expansion.
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Skyscrapers technique
In 2015, a new technique was discovered by Brian Dean that arguably increased organic traffic by as much as 11% and in two weeks’ time. Again, it all starts with outreach: the main idea is to search for relevant websites with multiple backlinks and persuade their owners to put backlinks to your website instead of your competitors.
For that you have to propose even better content (being better is the essence of business competition, after all). In that case, website owners will choose you. It is a natural psychological phenomenon of people’s minds to choose better and bigger (as a skyscraper – hence the name).
Persuasion would be easier if you discover resources already mentioning your products. If your product is worthy of at least being mentioned, the chances are that you will get a new backlink there.
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Broken Link Building Method
This approach has also been tested widely and is similar to the previous one. The difference is that you look for competitors’ backlinks to discover the ones who may already be seen as worse simply because they are broken.
It is hard to imagine a webmaster to comfortably tolerate a link leading nowhere because it adversely affects his/her website’s ranking. It isn’t that simple, though, because having content similar to a non-existent webpage isn’t enough – only if accompanied by keywords similarity.
How to Get More Backlinks Automatically
Although search engines like Google, Bing, or Yahoo don’t treat all the backlinks equally, “the more – the better” principle to get backlinks is operational at least at the initial stage of any strategy’s implementation. More so that holds true for the extensive acquisition of inbound links with the application of commercial products.
Those have to be effective in return for the money being paid for the service. Manual link building service is what perfectly combines the freedom of your own decisions in backlink building with the effectiveness of tailored products from external suppliers who specialize in that. The list of advantages of choosing a sophisticated tool to get a vast backlinks base and boost your traffic doesn’t end here.
- Being able to choose among different DA40+ backlinks is the best way to do that effectively. That’s how to solve the problem of backlinks not being treated equally by search engines. Of course, they are not, because what matters is domain authority (DA) which ranges from 1 to 100, from the worst to the best.
The notion of domain authority was invented by MOZ, and it is an indicator of how reliable the domain is. Although it is said that DA20+ links would already suffice, Links Management provides a tool to choose among domains with authority higher than 40. It is an important metric that provides limited insight and thus should be taken into account. However, it isn’t the only influencing factor.
- Time-saving due to automation of extensive processes which would otherwise require many labor hours of continuous outreach, negotiations, and monitoring to be sure backlinks are still active, the webpage rank is still the same, and the link is properly indexed. Thankfully, sophisticated tools for backlinks management are worthy of the investments, allowing to purchase high-quality contextual backlinks at highly ranked webpages.
- Ability to track the number of backlinks with the built-in monitoring instrument to see how far you are ahead of your competitors.
- Being able to choose your target audience as the instrument provides selection among webpages from the USA, Canada, Great Britain, and Australia.
- Becoming a successful website owner in terms of greatly increased traffic within 3-6 months (as indicated by some of the customers’ feedback).
A Path That Leads to Success
Apparently, any backlink building strategy requires thorough planning by SEO managers as it comprises numerous important nuances. One thing is certain for any company that, at least, partially runs its business online: the reality is that you can’t get new customers without it. More so, in today’s reality of the global pandemic, when many businesses were forced into lockdown and become even more reliant on the Internet.
Depending on available resources, even smaller companies can find ways to get backlinks. But just like with any other business process, with the expansion of the business there comes the need for automation (and a bit further on – for RPA, robotic automation of business processes). Where there is demand, there will always be a supply of convenient tools to make the implementation of any business strategy simple, fast, and effective.
