There are a few ways to make your conference experience stand out and get your audience coming back in the future or signing up for your business services/products. Some of these ideas may seem obvious but make sure you don’t forget about the smaller important ways to enhance conference day. Here are some of our recommendations to increase the positive impact on conference day.
Don’t be afraid to go all out and use inflatables to get messages across
Depending on the size of the conference, inflatables can make your company’s key messages stand out and not be forgotten. If you have new branding or discounts running, you can use banners or arches to present these to your audience in a fun way. Making the most of bespoke inflatables is also beneficial, you can create an inflatable logo for your company.
It all depends on your company and what you’re about, there is something for everyone when it comes to inflatables. Why not try out inflatable planets? If the conference is in the evening and you’re going for a space theme, these would without a doubt make the experience memorable. Of course, any decoration should be related to the conference in some way or another.
Clear communication is key, and the content must be appropriate
Think outside the box and come up with some unique ways to present information to your audience. Nobody wants to watch a boring PowerPoint presentation with someone delivering the facts in a monotone voice, liven things up, and keep your audience engaged with displays that stand out.
Make sure the content you’re presenting is interesting for the expected audience, it’s essential you have their attention, or the conference is just pointless. If you’re experienced with conferences, you’ll have the data from previous years to indicate successes and failures on conference day, use this to your advantage and repeat your successes while improving the not so victorious areas.
Make sure the WiFi is high quality
If you’re relying on WiFi at your conference, it must be high speed and easy to connect to, especially if you’re running marketing campaigns and have any live streams of the conference. A bad WiFi connection would ruin the whole day; in some cases, it would be worth investing in a portable MiFi gadget to ensure you will have internet.
Make sure your employees are trained to answer any questions
If your team can deal with anything thrown at them, the company will automatically be more trusted. Providing the right training for each and every employee will never be regretted; it will in fact pave the way for opportunities and reflect well on the company as a whole.
If you haven’t tried out all these recommendations yet, we recommend you do so at your next conference to reap the results. It’s exciting to think about how much you could achieve by putting a few simple steps in place and smashing it on conference day. It will all be worth it if everything is done properly.
