In today’s connected world, businesses must have a robust online presence to establish their brand reach, engage their community of fans, and drive sales. While just a few years ago, it would have been enough for a brand to have a website and use email to generate traffic, the mass popularity of social media has completely transformed the marketing scenario. According to a Statista study, the number of social media users in 2020 has crossed 3.6 billion. It, therefore, has become mandatory for marketers to also address consumers on social media platforms. While several social media networks are popular, Instagram has attracted the attention of all marketers because of its visual nature that makes it easy to promote goods and services, and its high rate of engagement that makes community-building easier.
However, since there is no point in carrying out independent marketing campaigns on the website and social media, brands can integrate Instagram into their website design to get the best of both worlds. Users visiting the website to your organic SEO efforts will have the chance to view and interact with your Instagram posts while, on the other hand, visitors to your Instagram account will have an opportunity to visit your website to get more details and even carry out online transactions on your e-commerce platform. A peek into some of the obvious advantages of integrating Instagram into your website:
Builds Confidence and Authority
The lack of trust and credibility is the biggest challenge facing marketers trying to convert visitors to the website into paying customers. For example, when a person goes online and uses a Google search to search for something, he is likely to visit your website if it ranks high enough on the website. However, the user will be looking for content that he can use to satisfy his information search or to know more about the specific performance and features of your products and services. While your website will no doubt have adequate information on your company as well as the features and specifications of the products, they will generally not be able to get to know authentic feedback on the experience of users who have already bought and used them. This is where it can help to allow visitors to access your Instagram account where they can not only see your posts but also the feedback that various users have given as well as how you have responded to them. The interaction on your Instagram posts will give website visitors a more accurate picture of how your products perform and more importantly, how customer-focused you are. When visitors see you engaged you are with customers, they are more likely to believe in you and trust you. However, since building trust in this manner can take time, marketers wanting to create a quick buzz around their brands can buy followers on Instagram without breaking the bank.
Boost Brand Awareness
Because social media is so hugely popular, it can significantly add to the potential of a website to boost brand awareness. Instagram enjoys great popularity and boasts of an engagement rate second to none in social media. According to studies of the demographics of Instagram, it is clear that the platform is more popular with users under the age of 35. Typically, since these users also tend to be more aware and affluent, they have emerged as the favorite of marketers, especially those dealing in lifestyle products and services. It makes Instagram the top choice of marketers for website integration. Not only are you able to drive more of your Instagram users to your website but also provide a ready facility for your website visitors to access the content of your Instagram account. If they like what they see on your Instagram posts, they are more likely to become your followers and actively participate in your community-building exercises that can lead to enduring brand loyalty. However, if you find it difficult to grow your engagement, you may look for the best Instagram growth service to grow rapidly.
Increase the Number of Your Followers on Instagram
One of the most obvious benefits of integrating Instagram into your web design is that you can encourage those visiting your website to follow you on Instagram as well. It is easy for you to do this as it only involved displaying an Instagram badge in a prominent position on the website. When you have visitors, who are keen to know more about your company and your products and services, including the latest updates, the most convenient method is to become your follower on Instagram. The badge display enables them to just click to access your Instagram account and not have to search for you separately on Instagram and sift through hundreds of lookalike results.
Conclusion
Integrating Instagram into your website has multiple advantages for marketers who are looking to increase their brand awareness and boost conversions. The integration allows them to unify their website and social media effort in a seamless manner that facilitates better interaction with the target audience.
