We know you want to accelerate your MVP.
IQVIS has helped many companies in their Minimum Viable Product phase and understands its importance to the business – a crucial benchmark helping to illuminate the core idea within the simplest terms possible, and then ensure that it’s actually what people want!
Beyond testing assumptions, it can also help you tune up your market, sales and customer engagement strategy. Now, let’s button up the MVP process by breaking down the concept:
Minimum
The concept itself holds a vision for the future that you may rightly obsess over, but which simply needs to come into form. As an expert, you often see a wireframe or sketch, wring over its “purity” and yet continue to update, add and append…ad infinitum. Equally satisfying should be scaling down the idea, as the MVP serves to hone into the core purpose which you can most easily test with your audience.
As simple as it seems, we know that by committing now, proper scaling can happen faster at the right development phase. It’s a fine art to be able to accommodate new assumptions when the creative flow is happening and discern the points where changes may develop into new or improved market fit.
Viable
Engaging the MVP requires one to lean into, trust and actively listen to the audience. It can be amazing how much wisdom appears through the crowds than at first noticed.
With so much activity and noise amidst the signals, it’s more important than ever to prototype by understanding your target profiles’ needs. Using iterative feedback is crucial in the engagement cycle before, during and after your MVP development.
Incorporating potential customer pain points and problems, the product design process should have built into its solution certain assumption-based questions, such as “What features are optimized or most useful in app X?” or “How much would you pay for a subscription that allowed you to perform Y activity?”
Product
It’s rewarding to see our clients’ deliverables evolve from conception through launch. Further, the “Product” in MVP, can just as easily stand for the process, principle, plan, etc. The deliverable piece that arrives at the end of the MVP journey, in fact, may not be a product at all. It may be a new market plan, a collection of IP, or a high-touch feature set. The important thing is that whatever your process is, you repeat and refine it.
Engaging with startup clients during the MVP is meant to be efficient and highly revealing! You begin with assumptions toward your general audience, then hone into sample scenarios to test hypotheses. With a series of simple tests for say pricing, marketing or feature use, each test can easily produce a mini-MVP with the effect of validating the core idea behind the vision.
There are lots of great stories to share in this light. If you’d like to see how IQVIS can collaborate with your startup to improve the MVP life-cycle and bring your core vision to market.
