Mobile eCommerce sales account for more than 35% of total retail eCommerce sales. In the current year, this bar is expected to cross the $270 billion mark. This clearly shows the fact that mobile phones have slowly but gradually become an essential facet in the eCommerce business.
The fantastic benefit of using mobile phones for eCommerce shopping is the convenience that it provides for placing orders. For the store owners, it gives them the ease to track them without much effort. This is primarily the reason due to which mobile eCommerce has become quite popular in recent years.
This has led companies to utilize this trend by developing their online stores using cutting-edge technology like Magento. Today, we see Magento 2 as the latest offering in the eCommerce domain that has raised excitement amongst online store owners. This is your chance to ensure that your eCommerce store has the right features that can provide a positive user experience when customers browse your website. One way to do that is by spending your money on acquiring Magento 2 development services by hiring talented Magento 2 developers.
Seeing the growth of mobile-supportive websites, PWA has come into existence that has given new wings to the users. The great thing about PWA is the fact that it tries to bring the best of both worlds – websites and native apps to ensure that customers can get excellent services without any fuss.
In recent times, we have seen Magento releasing its in-house PWA project, Magento PWA studio to give more power to its PWA Platform for Magento store without much hassle. With the help of this tool, Magento developers can create store mobile compatible in a compact time frame.
In the forthcoming sections of this write-up, we have provided the difference between Magento PWA studio and Vue Storefront. Once you have finished reading this piece of content, we promise you will be in a better frame of mind to understand their standing in the m-commerce field.
Let’s start with Magento PWA studio.
Magento was swift at recognizing the untapped potential of mobile phones in the eCommerce niche. The company also knew the loopholes of not including it during the Magento store development.
2019 has been a memorable year for Magento store owners. Ever since the launch of Magento 2.3 with PWA studio, there has been a steady increase in the reach of the online stores for mobile users and that too with considerable margins. This goes to show that it has multiplied their page visits by several notches. On top of it, the conversion rates have also increased to a considerable number.
With the help of the PWA Studio, Magento stores can be efficiently accessed through mobile screens. It has also increased website performance on desktop screens. The Magento storefronts have become swifter in terms of response than ever before. This has led to a significant increase in the website response.
Now, the question that you might have is: What makes Magento PWA Studio efficient? Magento PWA Store consists of a feature-rich PWA platform especially for Magento stores that enables users to effortlessly access the stores through their mobile devices.
In addition to this, the PWA tool is also renowned for increasing website performance on a desktop screen. This way, it becomes easier for the pages to load and respond quickly. Here are some of the key features of Magento PWA Studio for users.
Home Screen Alternative
It is possible to download the Magento Store on your mobile screen. It works in the same way as the native apps. While browsing the website through mobile, with the help of Magento Progressive Web App it is possible to give a look and feel to the home screen that is similar to native apps. This way, users can employ the web-app with a single touch.
Works in Offline Mode
Web apps under the Magento PWA studio can work even without network connectivity. Web apps on mobile phones can serve users, even when there is no internet. It is one of the fastest ways to load the page for web apps and even render the functionalities in offline mode.
A Strong In-House Backend
The front-end of the app comprehends the backend of the store. Magento PWA assists in maintaining a good connection with the Magento store, which ensures that users do not have face frequent glitches.
Next, we look at Vue Storefront.
Customization is critical when it comes to present modern businesses. This is especially true in the case of eCommerce. JavaScript Frameworks are quite renowned for integrating “n” number of customizations and actions in the themes. Vue Storefront has become one of the widely acclaimed front-end development tools for any eCommerce developer because it is very easy to comprehend and develop codes.
Let’s now look at some of its salient features:
Miniscule in Size
You can attribute the success of Vue Storefront to the smaller size of the JavaScript framework. It is light to download and occupies a little space of 20KB space. When compared to Angular.js and React.js, it is much lighter. This very reason makes it one of the most preferred frameworks for front-end development.
Multi-platform Support
Vue.js is the advanced level of Angular.js that provides support for several platforms in its DNA. It assists you in developing complex applications employing ES6, bundling, JSX, and routing without much effort. It is one of the best ways to get an omnichannel presence for your website.
Final Words
PWA technology is a blessing in disguise for eCommerce store owners as the market slowly moves towards mobile shopping. With Magento coming up with an in-house PWA solution like Magento PWA Studio, the future of mobile shopping has become more exciting and promising. On the other hand, VueJS offers a superior storefront that perfectly fits in the Magento environment. Since both technologies are still evolving, we expect a lot to change shortly.
Magento PWA solutions are very effortless to carry out on a manual basis. Though, they require to be designed from scratch. Contact a prominent Magento 2 development company to pre-design a wide array of storefronts so that you can get customized solutions with minimal time and resources.
Author Bio:
Harshal Shah has countless experiences in the field of Information Technology. Also, he is the CEO of Elsner Technologies Pvt Ltd. A Magento development company that offers various WordPress Development services to clients across the globe. Mr. Harshal is a huge tech enthusiastic person who has written major & genuine articles as well as blogs on topics that are relevant to various CMS platforms.
