The internet is the worldwide system of unified computer networks that utilize the internet protocol suite (IP/TCP) to connect devices globally. Approximately, there were 3.5bn internet users globally in 2016. This shows that 45% of the population worldwide used the internet in that year.
Therefore, Mary Meeker has presented you the complete overview of the latest internet trends report of 2018.
1. Internet Adoption
Half of the global population i.e. 3.6bn people are expected to use the internet this year. The credit goes to economical and affordable Android phones and Wifi made available to the general public. However, personal services will have a harder time adding new users as the web hits its full capacity.
2. Mobile Usage
Internet user growth is decelerating while smartphone shipments are flat. Adults in the U.S are allocating more time online due to mobile access. They used to spend 5.9 hours every day in 2017 as compared to 5.6 hours in 2016.
3. Mobile Ads
People prefer displaying ads online, creating a mobile ad opportunity of $7bn. These platforms are ever more responsible for displaying harmless content to host those ads.
4. Crypto
Interest in cryptocurrency is blasting as Coinbase’s user count has almost multiplied subsequently in January 2017.
5. Voice
Voice technology is at a modulation point because of speech recognition reaching 95% accurateness and the sales outburst for Amazon Echo which went from over 10 million to over 30 million traded in total by the last quarter of 2017.
6. Daily Usage
Profit gains for services such as Facebook are strongly attached to daily user growth. This demonstrates how advantageous it is to become a regular practice.
7. Tech investment
We are at a greatest high for private and public investment in technology. In fact, the top six public capex and research and development financers are all technology companies.
8. E-commerce vs Brick & Mortar
E-commerce progression accelerates as now 13% of all retail acquisitions happen online and parcel shipments are increasing quickly, indicating big prospects for new shopping apps.
9. Amazon
An increasing number of people have begun product searches on Amazon rather than search engines presently. However, Jeff Bezos still depends on other surfaces like YouTube and Facebook to motivate people to want things.
10. Subscription Services
They are witnessing huge adoption, with Spotify (48%), The New York Times (43%) and Netflix (25%), year-over-year in 2017. A free level quickens conversion rates.
11. Education
Employees pursue education and retraining from online courses and YouTube to keep up with latest job requirements and pay off plummeting student loan debt.
12. Freelancing
Employees want work-from-home and scheduling flexibility, and internet discovery of ad hoc work directed it to increase three times faster as compared entire workforce growth. The on-demand employees grew 23% in 2017 compelled by Doordash, Upwork, Etsy, Airbnb, and Uber.
13. Transportation
People are purchasing lesser cars, keeping them longer, and changing transportation spend to rideshare, which saw rides twice over in 2017.
14. Enterprise
Consumerization of the enterprise via improved interfaces is encouraging growth for companies like Slack and Dropbox.
15. China
Alibaba is growing outside China with strong total merchandise capacity, nevertheless, Amazon still rules in revenue.
16. Privacy
China has a huge prospect as users they are much more eager to trade their individual data for product advantages than U.S. users, and China is appealing for more spots on the top 20 internet company list by making big investments in AI.
17. Immigration
It is important to a strong economy because 56% of top U.S. companies were created by a first- or second-generation immigrant.
