In this era of constant technological evolution, the majority of the population is still unaware of the chatbots. In order to make it clear for the people, we have defined it in simple words. It is a computer program that is developed to mimic communication with human users, particularly over the internet.
The assistant communicates with us via text messages, a virtual companion that assimilates into instant messages, apps or websites and helps business owners to get closer to the customers. Such a bot is used as a programmed mechanism of communication with users.
In other words, it is a small pop up window that appears quickly in front of the person who has visited your site to chat with a salesperson or an agent. They can be programmed to appear at certain times, for certain users and on a certain page. This includes making a reservation or filling out a form.
Business Insider also gathered a few statistics regarding using chatbots in businesses:
- By 2020, 80% of businesses are expected to opt for chatbots.
- A chatbot is able to deduct a customer service budget by 25%.
- The hospitality industry was projected to be one of the prominent industries to take advantage from a chatbot behind retail, e-commerce, insurance, and health.
A chatbot technology can assist the management if it has a fear of an upcoming event and overload of questions. A few can be programmed to answer common queries i.e.
- What time does the event begin?
- What is the cost of tickets?
Other bots are probably operated by human beings who can answer the question in actual time.
Keeping this scenario, in mind, we have pointed out four ways in which chatbot technology can be incorporated into the event management.
1. Chatbots for RSVPs
You are advised to make use of chatbot if you require RSVP’s and have a page for an event. This can be automated to prompt your site visitor to RSVP at that time. The main requirement in this scenario will only be the name and the options yes or no. On the contrary, you can use a chatbot to guide site visitors where they can sign up for an RSVP.
2. Chatbots for Trilingual Events
Sometimes it is not possible for you to speak and understand your guest’s language. In this case, a chatbot can help. It can be programmed to greet visitors with a certain language. They can be quickly connected to someone who can speak their language and assist them. Logs can be used for the future events to witness what the most common queries were. These can be added to Frequently Asked Questions (FAQs).
3. Chatbots for E-commerce
Your event probably has a few e-commerce characteristics such as to secure additional tickets or to buy event swag. Chatbot can be used to help those who have put something in their shopping cart, however, have not yet bought. You can program your bot to get them through the checkout process. It can even ask the question about why they didn’t choose to buy things at this particular time. The reason could be that your mobile event app has a poor UX, thus making it difficult for them to navigate. The feedback must be taken into consideration to avoid such problems in the future.
4. Chatbot for Frequently Asked Questions (FAQs)
You probably find yourself tired of answering the same question repeatedly. In this scenario, chatbots can be programmed with Frequently Asked Questions also known as FAQs right there on the prompt. Other bots can be automated to address the most common questions on every page.
If you find yourself repeating the similar answer for different users, the chatbot will surely lighten your burden.
