Everyone knows that Instagram started as a photo-sharing platform, and it has since evolved to accept videos. Modern people just love videos, so the ‘Gram had no other choice to follow suit or get left behind. Although it still remains photo-centric with limits on video content, you must still utilize this platform to share your video eye candy.
Thankfully, you have an ally to make content creation easy such as Promo.com’s video maker. This free video maker has everything you need to create stunning videos in a matter of minutes. From using pre-designed templates to adding animation with a click of a mouse, you can do anything with this digital solution. The easy user interface means anyone can use it, even newbies and kids.
Thus, you must utilize it to make video content that wows your followers and receive hearty IG hearts. Today, videos get just as much love as photos on Instagram and create an equally huge engagement. If you’re a newbie, give this platform a shot because cohesive narrative videos best convey your story.
Here’s what you need to know to get started. First, you must learn the different types of videos you can share on the platform. Knowing what they are will help you map your content. Let’s dive right in to understand the different IG videos.
Feed Videos
Who doesn’t know the main IG feed? This is where Instagram started out in 2013. Hence, the main feed is the most traditional way of sharing any content. People have browsed this the most because it has been popular since IG’s inception and launch. Here are video requirements for the IG feed:
- Length: This started with a 15-second limit but has now been upgraded to 60 seconds max. So make sure you factor in this time as you edit your videos. Any excess won’t cut it.
- Aspect ratio: from 1.19:1 to 4:5
- Video format: The classic square, vertical, or horizontal
- Dimensions: 180 x 1350 pixels for landscape mode and 1080 x 608 pixels for portrait mode
Live Videos
Live videos are fun and catchy because they happen in real-time. You can readily execute an IG Live video by turning on your camera. From there, you can live stream your message to your audience. When you go Live, you jump the algorithms and stay front in the Stories that are shown above your follower’s feed. Fortunately, you now enjoy the option of saving your Live video to IGTV.
That being said, you cannot randomly go Live. Though being spontaneous has its charm, you must still do a lot of prep work for your script and background design. Since this approach cannot be post-edited with your free video maker, careful planning and prep work are the keys to natural-looking, impactful, and stunning Live videos. As for the video limitations, you must take note of the following:
- Length: No longer than 16 minutes
- Aspect ratio: 9:16 only
- Video format: Vertical only
- Dimensions: 1080 x 1920 pixels
IG Stories
Stories are succinct, short, and super sweet. Everyone has fallen in love with IG stories since it debuted in 2016. But, just like the Live, Stories will be gone at the end of the day. Thus, most people don’t usually edit or tweak much with them. For this reason, Stories have their own rustic charm and organic appeal.
They work best for getting up close and personal with your audience. This video type helps you stay authentic to who you really are because you don’t have to be obsessed so much over appearance. Besides, your IG followers love honest and genuine stories. Although they are limited in terms of time, you can upload a carousel of stories if you feel like it. Here are the Stories video specs:
- Length: Up to 15 seconds only
- Aspect ratio: Strictly 9:16
- Video format: Vertical only
- Dimensions: 1080 x 1920 pixels
If you want to save your Stories, you can put them on Archive so they will be saved in your Instagram account forever. Otherwise, you must bear the pain of losing your temporary Stories updates.
That being said, you must also remember that certain Stories create more buzz, especially when you don’t archive them and leave them to disappear from the eyes of your audience. This encompasses the psychological phenomenon called FOMO, or the fear of missing out. In addition, people always want to stay trendy, so Instagrammers will jump on your Live content to ensure they say abreast of the latest information. For this reason, you must harness this approach to do the following:
- Capture more attention
- Make connections
- Build your brand
- Create better awareness and recall
- Boost engagement rates
IGTV
IG Television, more fondly known as IGTV, is one of the newest additions to the Instagram family of videos, launched in 2018. This is the platform’s answer to the growing demand for video content. You can do whatever you like, from product demos, tutorials, cooking shows, and so much more.
Moreover, you can use your free video maker to make your IG content look more stunning. Here are the video specs you must comply with:
- Length: Newbies usually have 10 minutes, and the more followers you have means you can enjoy 60 minutes. Verified accounts can post even longer than that.
- Aspect ratio: 9:16
- Video format: Vertical only
- Dimensions: 1080 x 1920 pixels
IG Reels
Finally, we’ve got IG Reels which is the platform’s answer to the burgeoning Tiktok app. Use this to create entertaining short videos so you can connect more with your audience. It has a more chill and relaxed vibe with music and effects.
- Length: 15 seconds
- Aspect ratio: 9:16 (but the preview in the feed is 4:5, so adjust accordingly)
- Video format: Vertical
- Dimensions: 1080 x 1920 pixels (minimum requirement of 600 x 1067 pixels)
Parting Words
Though there’s an Instagram video editor, it is very limited. If you’re serious about making video content and impressing your followers, you should consider a proper video editor. Fortunately, you can find a free video maker that will allow you to do post-production work on videos without breaking the bank.
Besides, this easy-to-use tool can be used by anyone, even newbies and kids. Making waves on IG with videos doesn’t require advanced video editing skills. You can also do it yourself if you work with the right tools.
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