The global consumer spending on mobile apps and game downloads from Apple’s App Store and Google Play Store are $34.4 billion, this year. There is 27.8% annual increase in comparison with last year’s $26.9 billion.
Global consumer spending on Google Play Store was $11.8 billion, whereas it was $22.6 billion for Apple’s App store in the first half of 2018. This demonstrates that Apple’s App store revenue was greater than Google Play during the first two quarters of this year.
In comparison with the previous year, spending on iOS increased to 26.8 percent. Excitingly, Google Play revenue was raised by 29.7 percent. Moreover, Netflix was the top-earning non-game app globally, followed by Tencent Video and Tinder.
Global spending on mobile games increased by 19.1 percent which is $26.6 billion on Google Play and Apple App Store. This shows nearly 78% of the total spending on apps across both stores. Even though spending on App store saw a 15.1% growth to $16.3 billion, spending on Google Play store increased by 26% to an expected $10.3 billion in the first half of 2018.
Mobile game download revenue in 2017 represented about 82% of all app financial returns. Worldwide consumer spending rose about 30% year-over-year to an expected $48.3 billion in 2017.
The most downloaded games from the first half of 2018 were; PUBG Mobile from Tencent, Helix Jump from Voodoo, and Subway Surfers from Kiloo. On the contrary, most popular games globally across both the stores encompassed; Honor of Kings from Tencent, Monster Strike from Mixi, and Fate/Grand Order from Sony Aniplex.
