Artificial Intelligence is buzzing around for past few years. Business experts suggest that it would be trending in every industry, including healthcare, manufacturing, retail and mobile apps. AI is doing miracles when we talk about technology, whether it be mobile apps, web development, Virtual or Augmented Reality, and IoT. The majority of companies are opting for Artificial Intelligence Development to automate their tasks, retain users, drive more engagement and reduce human workload.
The growth in business and drive in user engagement is mainly due to the deployment of AI, especially in mobile app development. With the integration of AI in mobile apps, the user does not need to type the command. Take an example of iPhone Siri. The system adapts itself to deliver accurate results to the user.
If you are an owner of a small brand or a startup entrepreneur, you might need an app today or in the near future. No matter, what type of business you operate; integrating AI in mobile app will help you in a number of ways. Let’s have a look at it.
Artificial Intelligence Tempts Shoppers
Artificial Intelligence is redefining the ways people shop and spend money. The potential of mobile apps added with a flair of AI will help retailers to serve their customers better, engage them and retain.
Business apps can mine consumer information from Point of Sale, mobile devices, and online traffic. The algorithms present in these apps will process and adjust data to know more about trends and customer needs. Moreover, the contextual marketing messages can be improved with the help of data, leading to drive more revenues, engage customers and increase ROI. It will help in connecting users to the brand, create brand loyalty and engage them far better than ever.
Artificial Intelligence Offers Better Predictions and Recommendations
The integration of AI in mobile apps will lead to better predictions. It is particularly relevant when we talk about e-commerce mobile apps, where users are notified about products relevant to their interests.
The Artificial Intelligence helps users find the product that is relevant to their interest. For instance, if you ever shopped on Amazon, you might come up with the results that were searched in the past. Moreover, you might also find some of the products that are related to the previous purchase. For example, if you have purchased a TV in the past, you might come up with recommendations like DVD, headphones, HDMI or sound system etc.
It is due to predictive artificial intelligence algorithms that use customers past purchase behavior and predict what customers will likely buy. Overall, it creates a great user retention and allows more sales resulting in more revenue.
AI Apps offers More Analytical Capabilities
AI apps are getting more attention due to increased demands of customers. According to Gartner, “by 2018, world’s more than half of the large organizations would be exploiting the use of Artificial Intelligence in terms of analytics and proprietary algorithms”.
Mobile apps with the integration of AI can help achieve office productivity inside the premise with minimum peer-to-peer collaboration. Moreover, it can help in mining the valuable data of competitors, trends, products and services, and real-time industry practices. In addition, it can also organize comparison charts based on the latest market scenario and past reports.
AI offers Better Interaction with Customers
The introduction of Machine Learning in AI system helps businesses to engage customers better than ever. Through AI, personalized intelligence, enterprises, customers, and developers can enhance intelligent interactions within the mobile app. Artificial Intelligence will read user choices and trends, and process the information to deliver exact solutions.
The power of Artificial Intelligence helps customers to get assistance in their own customized way. Hence, improving the quality of customer services and building a strong relationship. Entrepreneurs who don’t take AI seriously will not be competitive enough to stay in the market. On the other hand, those who adopt AI will be on the top of the list and more productive in the future.
Engaging Content to Retain Users
Most of the mobile applications can’t deliver fresh and relevant content to the user, resulting in the abandonment of app. While sending recommendations to customers is great to know the right content to adopt in mobile apps.
AI algorithms have the capability to learn behavior patterns, search history, and purchase history and offer recommendations based on them. For example, a mobile app developed for gaming enthusiasts can adopt AI to understand what type of games user like to play and what searches were done in the past. Based on this data, the mobile app can make recommendations when a new game is available for them to play related to the same genre that user searched or purchased in the past.
Similarly, news apps integrated with AI can offer readers content that is related to their interest. If someone likes to read news related to business investment opportunities and startups, the app can deliver the content accordingly.
Conclusion
The increase in adoption of AI in mobile app development has helped businesses to engage customers and drive more revenue. Just imagine, how Microsoft Cortana, iPhone Siri, and Google Assistant have changed the way user communicate, increase the reach and succeeded in app retention. The unstoppable AI is driving new possibilities when it comes to software development companies and is dominating the app market like never before.
