Do you know the number of active internet users in India is expected to grow by 150 million by 2025, according to a report by the Internet and Mobile Association of India (IAMAI) and KANTAR. This is not just a number but an opportunity for your software company to market your products digitally and reach many more users through effective digital marketing strategies for software companies. Your old traditional marketing strategies now need a break and it’s time to implement the new tried and tested strategies of digital marketing for your tech company.
In this article, I have made your work easier by listing down the 9 most popular yet effective strategies of digital marketing for software companies in 2023. However if you are a beginner in the field of digital marketing and your project is big we advise you to hire the best digital marketing company for your software company. To make a good digital marketing plan for a software company, do not forget to read these strategies.
Also read: Digital Marketing Courses
Search Engine Optimization
Search engine optimization is the process of optimizing and ranking your company’s website at the top of the search engine results page.This strategy helps in:
Targeting keywords specific to the software or product you sell so that you are visible to the customer at the right place at the right time.
Brings organic traffic and relevant leads in cost effective manner
Gives long term results and benefits and builds brand awareness across the industry.
Content Marketing
It is the process of using content to market products/services. It helps in engagement of the target audience and eases their decision making process.
Produce technology related content which helps your customers in their decision making while purchasing. For example facts and knowledge about different softwares in marketing, how your product is better, etc.
You can produce content in form of blogs, social media posts etc
Social Media Marketing
It is a strategy of utilizing social media platforms to market your products and services. It helps in reaching the audience quickly and in engaging the existing audience
As a software company if your target is b2b businesses then you should use linkedin to connect with them and produce content related to your software product so that business owners and stakeholders are constantly aware about them. It makes your approach to them easy.
If your target audience is the high young generation you can use instagram as it has the highest young population.
Use social media to create a hype about your software or new technology and regularly post useful content related to your industry to keep the audience engaged.
Email Marketing
It is the process of marketing your products and services with the help of emails. It helps in updating the customers and audience about newly launched products, offers and discounts.
Share the latest news related to the launch of your new tech products to your existing customers and leads to make them aware. Share offers and discounts to your email subscribers one day before you spread it in the market to make them feel premium. Make use of hooking statements to compel users open your mails.
Paid Advertisements
It is a process of using paid ad platforms for marketing your products and services. It gives more quick and effective results in a short time.
Google ads are more effective for software companies as more relevant and qualified leads related to tech products are found through them.
Google ads are generally expensive so if it does not suit your budget you can alternatively use social media ads for awareness purposes.
Influencer Marketing
It is the process of Digital marketing products and services through influences and popular faces which influence people. It helps in faster sales of products as it is very impactful in nature.
According to Forbes, brands can earn around $5.78 for every dollar they spend on influencer marketing
For a technology industry this digital marketing strategy for software companies works the best.
As most of the people purchase software tech related products on the basis of recommendations and review blogs of their trusted influencers.
So marketing your software products by collaborating with popular tech faces who constantly review software products.
Video Marketing
It is the process of using videos to market products and services. It helps in giving a detailed view of the product to the audience and build a higher impact.
According to a report people are watching an average of 17 hours of online video per week. And video serves more detailed software knowledge and influence product decisions So focus on producing more detailed videos of your softwares and tech products to encourage sales.
Free Trials and Premiums for Your Softwares
It is a strategy of using free trials to trap customers in a habit of using your product. It helps in case of subscription apps and websites
Offer free trials to customers for initial days till they form a habit of using your software or app and then end the free trial and ask for a minimal premium fee that will make sure that the right person purchases the right product.
Use Data And Analytics to Track Campaign Perfromance
The most powerful weapon of digital marketing is data and analytics. Through digital marketing you have leverage to use the data received. Further, analyse this date to measure the results of the implementations of the strategies. The data is only beneficial if you use it in order to improve the performance further and make necessary changes in your software digital marketing plan according to it.
These were some strategies which are tried and tested by experienced professionals for software and technology companies. But if you are a beginner note that these strategies take time to give effective results. No strategy of digital marketing for software companies can produce results in a few days. So here patience is the key to success. However We recommend hiring a digital marketing company if you want more quick and higher results.
