Most watch collectors, realistically speaking, pay little attention to celebrities from Hollywood, Bollywood, or Olympic stars who are seen embracing their favorite brand or model. After all, they argue, watches are destined to be valued and obtained according to their validity. Even after this, watch companies keep signing up and pay celebrities to front their advertising campaigns and carry their watches to community events, movies, and stage shows. These companies recognize that celebrity endorsements and the capacity of fondness, the undeniable affection that fans have for their favorite celebrities, have the chance to expand target clients. Featured in this article are some of the most successful idols in the field of music, acting, or sports, from Lady Gaga to Tiger Woods, and the luxury watch brands they endorse in which you might also like.
1. Lady Gaga – Tudor
On August 28, 2017, Lady Gaga became the first female brand ambassador of Tudor when she joined David Beckham to promote the brand’s “born to dare” campaign. This celebrated the history of Tudor and its parent company, Rolex. Lady Gaga, the legendarily brilliant pop icon, joins the Tudor family. She exemplifies the very #borntodare essence Tudor lives by since its formation, being notorious for being confrontational both on and offscreen and leading a foundation committed to empowering youth.
2. Chris Evans – IWC
Chris Evans has been an actor since 2000, but it wasn’t until 2005’s Fantastic Four that he made his mark as a comic book action hero. He later played Captain America in seven subsequent Marvel films, including the sequels of Captain America and The Avengers. Evans joined the IWC family in January 2016. His role as ambassador is unclear; so far, he appears to lend star power at IWC’s numerous world events, normally while wearing a Portugieser on his wrist.
Because of its deep links to and endorsement deals of multiple film festivals, IWC has one of the country’s major stables of Hollywood actors. Rosamund Pike, Scott Eastwood, Christoph Waltz, Dev Patel, Emily Blunt, Kevin Spacey, Hilary Swank, and Zhou Xun are among those on the list.
3. Freida Pinto – Audemars Piguet
Freida Pinto, who was born in Mumbai, made her professional break in 2008’s sleeper blow Slumdog Millionaire, where she played Latika, the love interest of the main character Jamal played by Dev Patel. With the launch of Rise of the Planet of the Apes in 2011, she had her next mainstream success. Pinto is also well-known for her work as a feminist activist. In 2015, Audemars Piguet acquired Pinto. In campaign images, she can be seen donning the brand’s Diamond Fury cuff watch, while at events, she can be seen sporting a Royal Oak or Millenary wristwatch.
4. Chris Hemsworth – TAG Heuer
Born in Melbourne, Chris Hemsworth went on to star in the lengthy Australian soap Home and Away, but he is better remembered for his portrayal of the Norse god Thor in the Marvel films Thor (2011), The Avengers (2012), Thor: The Dark World (2013), Avengers: Age of Ultron (2015), Avengers: Infinity War (2018), and Avengers: Endgame (2019). In 2015, Hemsworth was named TAG Heuer’s international brand ambassador, and he is the face of TAG Heuer’s Carrera Heuer 01 advertisement. Rush, in which Hemsworth portrayed 1970s Formula One driver James Hunt, was released in 2013. TAG Heuer was a movie partner, and their series developed at that time.
5. Robin Thicke – Harry Winston
Robin Thicke, the soul, and R&B icon were already writing and creating songs for leading R&B artists at the age of 16, but he only reached popularity or celebrity status in 2013 with the launch of his contentious single “Blurred Lines.” The album received three Grammy nominations and the single spent 12 weeks at the top of Billboard charts Hot 100. In 2015, during the release of its lengthy Opus 14, Harry Winston confirmed its partnership with Thicke. Thicke has been appointed as a watch ambassador and has appeared at press campaigns for Harry Winston.
6. Eddie Redmayne – Omega
Eddie Redmayne, a longtime stage actor, rose to prominence in 2015 after having won an Oscar for Best Actor for his depiction of physicist Stephen Hawking in The Theory of Everything (2014). His gradual performance as the transsexual Lili Elbe in The Danish Girl (2015) earned him an Oscar nomination for Best Actor in 2016. In 2015, Redmayne was named an Omega international ambassador, and he is the face of Omega’s Globemaster collection. Richard Redmayne, a corporate finance executive and Eddie’s father, acquired a gold Omega watch with a black strap. He was provided this watch when he reached the age of majority, and he has been smitten by the brand’s elegant touch since before.
7. Kate Winslet – Longines
Longines is a brand that we don’t normally hear much about. The brand has been around since the early 1800s and has generated some interesting and wonderful watches that are easily accessible to the general public. Longines hired Kate Winslet as their ambassador in 2010, and she still holds that position today. The Oscars award-winning actress embodies perfection, which complements Longines’ background and existence. Her collaboration with Longines extends beyond watches. The brand is actively engaged in her charity cause, The Golden Hat Foundation, which increases awareness about autistic people. Winslet and Longines collaborated to create pieces for this charity.
8. Tiger Woods – Rolex
Rolex is well-known for its assistance of some of the finest athletes in sports such as yachting, motorsports, tennis, and golf. With ambassadors such as Arnold Palmer on the list, there are big shoes to fill. When Rolex requested Tiger Woods to be a brand ambassador in 2011, he didn’t hesitate. Tiger’s preferred Rolex is the Deepsea. When he is not on the green, he enjoys spending time at the beach and is an ardent swimmer. These days, you’re more likely to have him in the Deepsea than anything else.
In a Nutshell
There are hundreds of celebrity watch ambassadors right now but we only picked a few of them. The personalities mentioned are those we believe and assume to have the greatest potential to change the minds and hearts of people to patronize what they advertise.
