When it comes to business, website plays an important role in branding and creating awareness. Without a proper website, the existence of business can fail drastically. The emergence of technology in recent years, new tools and frameworks came into existence. Moreover, the increase in mobile devices such as smartphones and tablets have made the web integral part of our everyday lives.
From shopping to watching movies and banking to making payments worldwide, the web is used for almost everything. Staying competitive in business is what every entrepreneur wishes to. For this reason, knowing things beforehand will help you stay ahead of competitors.
If you are a web developer or looking for web development services, get to know the web development trends in 2018 and beyond. Let’s get started.
1. Single Page Websites
Single page website is gaining hype due to its simplicity and ease of use. These websites are free of clutter with all the content on a single page. Moreover, single page websites keep the users away from any complexities such as multi-level menu, number of pages and tons of text. All the information is on the homepage where users have to scroll down or up to read the content on the website.
Single page websites will definitely not suit any online store or blog. They work fine for the companies or individuals who want to display their projects and portfolio without distracting the users.
Another benefit of the one-page website is that it can be accessed on the go through mobile devices. It is user-friendly, cost-effective and needs little to no design. The single page website will be the mainstream in 2018.
2. Customer Service Chatbots
Chatbots have been the mainstream in the year 2016 and 2017. According to prediction, by 2020, 85% of customer interaction will take place without the involvement of human. The customer service chatbot will be an integral part of every website whether it is an eCommerce website, services website or web development solutions website.
Customers have become more demanding in the recent years. They want their problems to be addressed immediately. Hence, having a customer chatbot will ensure flawless communication with the users, resulting in better customer services.
Instead of having a full-time customer support department, a chatbot will guide the customers, resulting in the smoother work process. Make sure to consider having a chatbot as early as possible to stay updated with the latest trends and be competitive.
3. Push Notifications
Mobile apps notifications have been an effective means to engage users recurrently. In addition, the websites have adopted push notifications largely but not as much as it must be. The benefit of a push notification feature on your website will help users to stay in touch with every update. For instance, if you have posted a new deal or updated a blog post, the users will be notified instantly.
The advantage of push notification is not a mystery, as it will engage more users without doing any extra effort. Push notifications will leave social media and emails behind in offering updated information. It is a good prospect for your company to adopt the latest web development trend and stay ahead in 2018 and beyond.
4. Progressive Web Apps will dominate
Not very known, Progressive Web Apps are websites that look like native mobile apps. Progressive Web Apps concept was first introduced in 2015, but it will be competing for native mobile apps in 2018.
The benefit of using progressive web app is that you can work without being connected to the internet. When the user saves the shortcut of the website on home screen, the information is stored in the cache which allows the app to load immediately.
Progressive Web Apps is dominating the web development trend and is used by most of the leading companies. The benefit of PWA can ensure a smooth experience an increase in conversion rate by allowing users to browse the web even when they are disconnected.
The future of Progressive Web Apps is surely bright as many companies look at it as an opportunity to grow their revenue and increase conversion rates. However, the technology is quite new and will need some time to become mainstream.
5. Google AMP
With the increase in mobile usage, having a mobile responsive website is necessary. As much as 80% of users browse websites on their smartphones. If you haven’t done yet, do it right now. However, if your website is already mobile responsive, make sure to optimize your website for speed. Users will opt out if the website takes longer than 3 seconds to load.
Google recently introduced AMP(Accelerated Mobile Pages) to help you improve mobile search experience and boost the ranking as they are SEO friendly.
In addition, AMPed pages are 4 times faster and use 8 times lesser data as compared to traditional mobile optimized pages.
6. Multilingual Website
A multilingual website is mandatory for online store owners, bloggers and service providers who are targeting users globally. It will help you attract people who are not proficient in English. You can’t afford to lose customers and traffic every day due to a language barrier. Make sure to develop a multilingual website for wider reach.
Conclusion
The online world is improving day by day due to technological advancement and so does the websites. Not only it is important for businesses to have a website and stay competitive, but also need to keep watch on how things will change in the coming years.
Staying ahead in web development trend as a developer or an organization will bring more customers, meet their needs and bring back the old customers. Stay up to date with the latest trends and brace yourself for the challenges. Let’s all see what is going to happen in 2018 in web design and development.
Great and informative article!
It is great to know about these latest trends and technologies being j developer its important to stay updated with small small changes and latest tech trends and all. You have covered up great insights here which are helpful for developers to know. Thanks a lot for sharing!