From smart home appliances that reduce energy consumption to wearable devices that track your fitness 24/7, Internet of Things (IoT) has completely changed the way we interact with our surroundings. Combined with Big Data processing, we have a technology that has the potential to change the face of business and marketing intelligence. IoT is efficiently paving the way to advanced digital marketing strategies to boost business and make lives easier. Read along to know-how:
1. IoT With Big Data Analytics
IoT enabled sensors and monitors provide information at levels that were completely unimaginable before IoT was born. This data extraction technique can be used too have more insight to customer’s needs and preferences from the point of interest till the point of purchase. Since it allows for consumer’s location being known at any point of purchase, smart marketers can now propose them attractive offers at every level, hence a greater chance of increasing sales.
2. Improved Market Research
IoT adds another layer of depth to the market research and hence results in wider marketing industry. IoT is currently being deployed at enterprise levels, but soon as technology makes its way to consumer homes, marketers will have a greater dataset to gather data and insights from. For example, a manufacturer of smart heating system installed in one of your Business Bay apartments for rent can get insights of how long the heater was running throughout the day, what times of the day were the heater turned off and what is the maintenance schedule of the heater, etc. This huge data will help marketers predict their target market and future strategies more accurately.
3. Get Consumer Lifestyle Insights
Traditional digital marketing mostly relies on publicly available data, the main source of which is social media platforms. But incorporating IoT in consumer homes, we are looking at more in-depth data collection and more personalized marketing options to be provided to consumers. Data collected from sources like home automation systems, smartwatches, and smart kitchen appliances will allow marketers to gain consumer insights to take their marketing campaigns to whole new levels.
4. Dramatic Shift In SEO Market
Thanks to Speech Recognition and Natural Language Processing (NLP) technologies, devices are now becoming smarter and people tend to ‘ask’ them queries instead of typing it in the browser. As a result, underlying search engines are becoming ‘smarter’ and more intelligent in understanding the consumer and training their algorithms for themselves. Search engines that are smart to this extent will greatly influence web page rankings. This ranking will be based on natural language instead of static keywords which will shift SEO in a whole new direction.
5. Unmatched Level Of Personalization
For every smart marketer, personalization is the best way to reach and engage with the customer. IoT enables marketers to connect with customers instantly and helps a great deal in targeting the audience more accurately, hence a great way to an improved marketing campaign. IoT helps marketers to gather more granular information of customers so the marketing campaigns can be more personalized and effectively targeted towards the right audience. Marketers can also use this data in creating creative and personalized ads as well, another important aspect of digital marketing.
Preparing For The Future
IoT in digital marketing is here to stay. With its capabilities of sharing granular data with peer computing devices over a network, IoT will emerge as a powerful tool to maximize sales and improve the consumer experience. IoT will enhance personalization and help marketers gain more insight and a new level of consumer loyalty.
