Nowadays, everyone is working on some sort of augmented reality for their product or brand. According to Global Marketing Insights, the worldwide market for AR products is expected to increase up to $165 billion i.e. 80% by 2024. This is because AR blurs the line between what is computer generated and what is real. This is primarily done by focusing on our experiences including smell, touch, sound, and sight etc.
Augmented Reality is being used as a powerful tool in various sectors including healthcare, education, and retail. It could be utilized to stimulate experiences where consumers require additional information. In fact, it is presently being used to do so.
Therefore, here are three examples of how augmented reality is enhancing the customer experience in 2018.
1. An Enhanced Display Of Menu
Nowadays people prefer to spend time on review sites like Yelp to view other’s photos and videos of the food, before visiting the restaurant. It is one of the most tried and tested ways to get a truthful portrayal of what we expect to find. With the usage of augmented reality on a device or iPad, a menu option can be presented in various dimensions, like the food is already in front of the customer.
This will give him or her better idea of what the experience will be like in reality. It will also help the customers who are concerned about the quantity of the food they are going to order.
Now the question arises that have you ever order something on the menu because of the intricate description? But then you wish you had ordered something else because when it was actually put in front of you it looked completely opposite to your expectations. If the customer can view the actual order prior to ordering, this situation is less likely to occur.
Keeping this scenario in mind, an app has been developed called KabaQ. It is an augmented reality app that shows highly-realistic 3D models of the menu items on the consumer’s view of their table. This permits them to view various selections multiple zoom levels and angles.
2. Trying Make-Up On Virtually
We have witnessed that Sephora is all the time on the cutting edge of digital. They have recently introduced the Sephora Visual Artist App for their iOS users. The app assists you in scanning your face, and permits you try on various eyeshadows, false eyelashes, and lipsticks. It offers a virtual tour that demonstrates how to create eyeliner looks, apply highlighter and how to contour with perfection.
The app portrays your face in real time without applying makeup. This shows that Sephora is an extremely education-centered company. Augmented reality is an additional tool in their instruction belt, elevating customer experiences and adding more value to the customers without any cost.
3. Your Magazine Comes To Life
W Magazine has an augmented reality-powered production. Although it is a printed fashion magazine; but this issue offers more than just paper. It has done a partnership with a visual effects production studio. The cover of the magazine shows an interactive and computer generated picture of Katy Perry.
The initial glimpse of this magazine is simple. However, after installing an app you can point your device’s camera at the print of your magazine cover. The face is then transformed into a 3D model created from projected images.
If you touch her lips or forehead a short dialogue pops ups and she conveys her message about rebellion. This might not excite everyone but Katy Perry’s fans are absolutely going to buy this edition and do a little effort to look for the special message. This is because Katy Perry is an influencer with an engaged and passionate fan base.
Conclusion
In short, Augmented Reality can be defined as an indirect or direct view of a real-world or physical environment. Its elements are amplified by the extracted real world or computer-generated sensory input like GPS data, haptics, graphics, video and sound. It is related to the more broad-spectrum concept known as computer-mediated reality, in which a view of reality is adopted by a computer.
With the help of augmented reality, a person’s current perception of reality can be improved. However, people tend to confuse it with virtual reality. In VR, the real world is swapped with a replicated one. Businesses these days are using augmented reality in order to improve the experienced situation or environments and to deliver enhanced experiences.
Great Post!
I loved ones your post and here you shared great things about how AR easily make your experience better with ease.