Why Canadians are Turning to Technology to Satisfy Their Shopping Needs? - IQVIS Inc.

Why Canadians are Turning to Technology to Satisfy Their Shopping Needs?

For many years now, Canadians have relied on technology to shop easier and quicker. Some people don’t even have to step outside their home and are still able to get everything they need, including groceries, foods, and even CBD products.

The e-commerce market, where consumers and businesses can sell and buy products and services via the internet and other electronic channels, has been thriving and surpassed many people’s expectations. In late 2019, e-commerce retail trade sales amounted to about 1.85 billion Canadian dollars. In total, there are more than 28 million Canadians who have made purchases online. No matter how you look at it, it seems like technology has the answer to satisfy Canadians’ shopping needs. But what are the reasons for this new phenomenon?

The pandemic

The 2020 Corona pandemic has wreaked havoc everywhere in the world, Canada is no exception. With people being barred from going outside and are required to wear masks wherever they go, it’s not surprising that people don’t visit local stores as much as before.

Subsequently, the pandemic has driven online shopping to new heights. During the past year, many new online stores have been made and tasted success because of the pandemic. No longer people will have to go outside and risk themselves to shop. Pretty much everything that the average people need can be bought online.

Many best deals are waiting

If you have been online shopping for a while, you must have noticed that you can find more deals online. Sometimes, these deals are the sole reason why people choose to shop online in the first place. For many Canadians, these online deals are simply too big to pass up. There is almost no reason why you shouldn’t take advantage of this, too. In fact, consumers from all around the world are searching for online deals all year round.

Online deals can be found in many forms, such as coupons, cashback, account points, and many more. And sometimes, you can find good-old big discounts for all kinds of products or services on the internet. For this reason alone, so many people can’t let online shopping go. And some of them can’t even go back to visiting brick-and-mortar stores again.

More products/services are available

Not everyone lives somewhere crowded. Some Canadians live where it’s difficult to find stores that have everything they need. And depending on what you’re looking for, some products/services are only available online. It’s not uncommon to find some online stores that are only operating on the internet, meaning they have no physical stores.

Let’s say you’re looking for something unique that can be difficult to find in Canada. Chances are you can find whatever it is you’re looking for on the internet rather than just driving around the neighborhood. Some ecommerce platforms are also huge in that they have almost every product that you can think of.

This makes browsing for various products much easier, too. Users can simply click on a product they want and learn more about it within seconds. They can also chat with the seller and ask for more information this way. Not to mention that they can just use external resources to educate themselves before making purchasing decisions. The possibilities are endless when it comes to online shopping.

Lack of options from brick-and-mortar stores

This brings us to the next reason why Canadians are turning to technology to satisfy their needs. As you may already know, CBD has become so popular in Canada that people of all backgrounds are relying on it. From the health benefits to versatility, CBD has become such a hot item since a few years ago.

Now therein lies the problem, since CBD appeals to everyone, people need to be able to shop for CBD nearby. But those outside a major city can’t find any store locally. Even if there were stores nearby, these places may not have what they are looking for. The lack of options for CBD products can be a huge problem, as you certainly don’t want to be limited to certain products.

Conclusion

It is clear now that technology is the solution to answer people’s shopping needs. For many years now, technology has provided one of the best shopping experiences for Canadians. And in the future, more and more people are going to shop online or even avoid physical stores completely. This is also great for businesses that are looking to expand and provide their products/services all over the world.

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