Are you familiar with the term “AI”- Artificial Intelligence? Many of us think about Alexa and Siri when we talk about artificial intelligence. AI is everywhere nowadays; Alexa, Siri, and self-driving cars are the latest examples of AI. But in actuality, AI is way deeper. Many AI applications and tools are working silently to make our life simpler.
The content industry is among the many other fields in which AI.AI takes over is leveraging many businesses by providing n-number of processes and managing it with ease. In digital marketing, AI is helping to capture the data of potential customers and helping to plan marketing campaigns with automation.
What is Artificial Intelligence?
In general, AI is a software program for machines and computers that replicate the cognitive functions similar to human brains, even better than that. These functions can be learning and problem-solving.
In AI, most highly technical activities such as robotics, speech recognition, natural language processing, and problem-solving. Ai is growing with each passing day and becoming an advanced version. The latest algorithms are making SI systems more efficient and mature. This is also making the application field vast and more effective.
No doubt, AI is a container of human wisdom, and it will be the future of technology, but AI can’t replace human intelligence. AI will always be a helping hand in all industries, including the content industry.
Relationship between AI and Content Industry
Until the last few years, content marketers were hesitant to use AI in their content marketing strategies. But now, almost all big brands and companies are using artificial intelligence to promote and sustain their brand.
Brands like Amazon, Spotify, and many others have implemented AI successfully to manage their content marketing. AI offers the content to the potential or repeats customers as per their purchase or search behavior. For example, in Spotify, you will listen to the app’s content you like or scrolled, or searched with.
To stay updated in the dominant digital world, AI has become a necessity. When content goes live for any marketing or informational purposes in the content industry, it requires a lot of back-end research for keywords and trends for that subject. You need to review data and analytics of that particular content piece and topic before making it live.
Here comes the role of artificial intelligence; AI can help content writing companies by handling these tasks quickly to focus on the writing instead of wasting time in researching, testing, or optimization.
AI has already changed the game of content marketing by introducing many new and advanced features. Here are some of these features –
- Chatbots
Chatbots are revolutionary in the field of marketing. They can provide desired information to the customers who are visiting the websites or social media pages. Your customers will get the real-time conversation experience with chatbots, and they can mimic real-life conversations.
These bots are making customers’ journeys comfortable by providing immediate answers to all the questions.
- Advanced algorithms
Marketers are capable of tracking and analyzing the user’s behavior with their interests and search histories. This data helps content marketers to generate content based on the customer’s choice. AI helps content marketers to produce more relevant and engaging content to attract customers.
Take an example of Facebook; it has behavior tracking via AI. If you click or show interest in some pages, you will get similar content to follow because AI has tracked your behavior. Marketers can easily extract this information for their marketing campaigns.
- Do Predictive Analysis
AI helps marketers analyze consumer behavior and actions, an asset for a marketer while making a campaign. In content marketing, the team can review the predictive data and launch the campaigns accordingly.\
Creating a custom and personalized journey for each customer is the USP of artificial intelligence. Imagine you have searched for some products on Amazon, and you didn’t order them. Later you go to Instagram, and those product ads appear in your feed; you will feel compelled to buy those products.
This is how AI is affecting the customer journey and influencing buyers’ behavior.
- Research and Development
To generate engaging and insightful content, AI is so helpful. Generating trending content manually is time-consuming and difficult. With AI, you can create content relevant to your target audience as per their behavior in their buying journey.
With AI content, marketers can focus on writing instead of researching or analyzing the data or trend.
- Quick Content Creation
AI helps to pull the relevant data and analytics, and as a marketer, you can use the data to create articles and blogs.
Conclusion
AI has changed the trend of content search based on the latest trends and analysis. AI has taken over the world of content marketing to create precise and optimized content.
A content marketer can use AI to ease their tasks to generate more relevant and compelling content for their brands.
