A few years back, things like reputation management were little cared about by small brands or companies. But today, things have changed, we are living in a world of active online audiences, people now share their experiences and views about brands and their products on various online platforms. Nearly 72 to 75 percent of customers prefer to purchase a product of a particular brand only after going through the reviews available online and so appearing disreputable and unworthy on the SERPs can be a real risk.
In this article, we will discuss the basic rules of effective reputation management.
Perform Online Reputation Audit
Conducting an online reputation audit before Reputation management is a must. This online reputation audit helps you to know the way people see you online and the issues that your brand is facing in countering that view. For this purpose, you have to perform brand monitoring. Here are some easy steps for brand monitoring-
- Go to the incognito tab and search your brand name
- Check out the sites that appear on the very first page.
- Check out the features that are related to Google My Business on that page and analyze the ratings and reviews, comments, etc. related to your business.
- Separate the sites that you can control and the ones over which you have limited authority. Try to reach out to those site owners and request them to remove the misleading comments and reviews. In case of something critical, reach out to them and know about their dissatisfaction, and convince them that what they know about your brand is wrong.
- Now, an important step, go through all the reviews on these sites and try to understand the general sentiment they carry.
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Establish a Reputation Management Strategy
Now you are aware of the online presence and reputation of your brand. So now it is time for you to set up an effective online reputation management strategy. But before that, you have to plan your priorities. According to Forbes, your online reputation can create the first impression when someone looks for a product or a new company, on the other hand, your reputation management can also influence the final purchasing decision of your customer.
Dominate SERPs
For building a successful online reputation strategy you need the help of SEO. You have to make sure that your brand appears on the top of the search pages and for that, you have to use proper keywords resembling your brand and products. Besides this, you also have to focus on your social media channels.
Monitor Brand Mentions
To get a real-time view of the online appearance you have to be very efficient in monitoring online conversations. It is not only about Google reviews and ratings; you need a proper brand monitoring tool for monitoring and managing brand mentions.
Conclusion
These are some rules that you must follow to manage your online reputation. Remember people will keep on talking about your brand and business either positive or negative, so your job must be to try to tackle all those and promote positive sentiments.
