Creating a stunning webpage doesn’t just start and end with beautiful graphics and exciting content; you also have to set up your interface in an appealing way. While you know you need a UX/UI design to excel in the space, you’re likely worried about costs as a small business. Use the following strategies to utilize UX/UI design without it costing an arm and a leg.
Understand the Users Needs
Most of the top UX/UI design agencies, including the ones in this article, know it’s a good idea to ask what they want instead of guessing. Use a survey to understand what’s important to your users’ experience, but keep the wording concise to achieve the best results.
While analyzing these results, think of questions you can ask your customers to further your understanding. Don’t ask random people off the street what they want because they may not be your target audience. If you do this, you’ll be left with results that aren’t useful.
Best Practices for Usability Testing
User feedback is essential to UX design, and one of the best ways to do this is by eliminating bugs with as little as 5 users. For example, if a customer is critical about the type of graphic design elements you’re using, it’s likely the rest of your target audience dislikes it as well.
During your information gathering stage, you can build a prototype that matches what your customers are asking. Then, set a concrete task for each test and ask what your users like and dislike about the process. Apply all positives to your website if possible.
Use Heuristic Evaluation
All UX and UI designers use the heuristic evaluation in software design because it defines the efficiency of user interfaces as well as other aspects of the user experience. There are 10 principles associated with the Usability Heuristics for User Interface Design available.
These principles are useful to small businesses because you won’t need an experienced UX specialist to complete this task. If you’re ready to pay attention to those rules and study the outcomes, it will help your company understand your customers’ needs.
Focus on Primary Tasks
Too much time is wasted on website developers that focus on the small aspects and too little on the big picture. UX designers need to prioritize specific quality-of-life fixes that make a website great. You sometimes need to sort out the noise coming from the loudest users.
Make sure that new features and implementations are based on the common denominator of the customer interviews and survey results. It’s impossible to do everything your users ask, so focus on vital tasks first to save resources like time, money, and people.
Don’t Complicate the User Experience
The fewer elements on your website, the easier it will be for your users to navigate. It also helps your users make quick decisions that won’t confuse or irritate them. Adding a simple search bar at the top of the page can do wonders for your design and keep your users from clicking away.
The purpose of UX/UI design is to make your website user friendly, which isn’t possible with a cluttered or messy interface. Always keep your customer in mind during this step by making the text short, images memorable, and the main scenario as simple as possible.
